Decision makers depend on up-to-date, understood and accurate data & information.
Use, check in on data & information daily.
Data & information you can build on is,
# Red with the intention to understand.
# Up-to-date on every new or modified data and information detail received (asap).
# Immediately followed up upon encountered inconsistencies or ambiguities. Asked for correctness.
# Used to supply its demand as soon as possible. Complete. Archive.
Data & information management you can build on is keeping current supply and demand data, accurate.
Less time consuming and much more rewarding than the effort it takes to get back on track (again).